Writers – Ever Thought About Podcasting to Sell Your Book?

New writers face many challenges when starting their transition from writing to marketing, promoting and selling their book. As a matter of fact writers aren’t salesmen they are not taught the benefits of podcasting and they are not taught how to advertise or market their work either.

What makes this challenge even more impossible is the fact that none of the world’s best colleges offering professional writing or journalism teach self-marketing or self-promotion. In these courses it’s assumed that the student writer will work for a corporation or organization as an employee and therefore will not need to learn how to sell anything.

That puts quite a challenge on anyone who desires to generate income through product creation. In today’s high speed technology driven world it’s presumed that every professional writer knows how to create content and can price and package their work as well.

Requests for proposals can come at any time day or night via the internet, therefore it’s a requirement that systems are in place to streamline the client experience. With that being said the systems would encompass several specific components, such as lead generation, relationship building and lead conversion.

One of the most effective ways to establish the “know like and trust factor” is with podcasting, a simple recording of a conversation that you give monologue or via an interview of an important person. The material on the recording can prove valuable to your prospects, and if the recording is created as serial content – where every recording is interconnected with the following ones – the writer can literally create pent up desire to stay in touch and follow the author’s writings and recordings.

Now if you were to share behind the scene details about the book, interview people who inspired you to write and even what you plan on working on next you will be building relationships with your audience. They will begin to know you, what you sound like, what you focus on etc. this alone can move a prospect to converting into a client.

Now once you have created a podcast, you can upload it into a directory that specializes in audio shows and programs. Such as Podcast Alley which can be found at http://www.podcastalley.com this will give you maximum exposure and massive opportunity to generate leads, build relationships and convert them into clients.

If you ready to go to learn more about how to Write a Book and Scale it into a $4,000 – $10,000 Teaching, Training, Coaching, and Consulting Program than go to; http://www.adaptonadime.com for your FREE Fast Start Guide. Or stay in touch with me on Twitter http://www.twitter.com/iadapt

Use Twitter & Facebook to Build Your Business

Create Credibility & Brand Recognition Using Social Media!

Maybe you do not know how social media could be used to build your Consulting business. Maybe you feel that Twitter and Face-book are a big waste of your time, with no real method that you could use to consistently get clients or build brand or name recognition.

Let’s take a little time here, and let me show you how to build a successful Consulting
business using online social media services. Begin with looking at how you already or might
be able to use these services. If you spend time speaking to business professionals, or
talking to people about business than were on the right path.

Because the social media world is a perfect pool of prospects and professionals.

“The Society for New Communications Research, conducted research which looked at 17,000 Internet users in 29 countries” and found that social media can have a dramatic impact on their brand’s reputation.

“34% post opinions about products and brands on their blog and 36% think more
positively about companies that have blogs.”

What impact could that have on your business?

There is no faster way to create credibility and brand recognition than through social media.
A valid reason alone for using sites such as Twitter and Face-book. Once you have begun to
collect followers who seem interested in you and your business you will be in position to
offer real value to those seeking more info on you and what you have to offer.

That usually comes in the nature of questions in a post. These questions get speared
throughout an entire network, and how you answer these questions will reflect your
professionalism and personal touch.

Through these occasions of interaction you will be building a “case history” of sorts. You can
create a FAQ, list, you can conduct a Survey, invite others for Interviews, and even do some
advertising by posting titles and links to helpful articles that you write.

As you can see this is the probably the fastest and most efficient way to interact with
prospects. You will very quickly be able to connect to hundreds of thousands of real live
people who can contribute to your business. By sending you valuable content and leads.

If you’re interested in creating an Action Plan that you could use to Test, Track and Measure your Social Media Networking then just go to; http://www.adaptonadime.com/survey and lets get started.

Until next time keep Adapting.

5 Advanced Features For Teaching Online Classes

Most coach’s and consultants have the telephone and live seminar system down pat, it’s getting pretty common place. However, there are some advanced features that you could use to create an exclusive program. All you need is to use some unique delivery methods in

your program, here are a few options you could use, together or use them as a standalone.

It’s important for me to let you know that it’s not the features that deliver results, however they give your program a personalized touch. In today’s online auto-responder crazy world, being able to get up-close and personal would be a refreshing change.

Let’s get started, here they are;

• Web Video – this is a new and exciting technology because with today’s video conferencing software this feature gives your client unique access to you and your group.

• Instant Chat – this is another tool gone executive, you could set a schedule to be available for instant chatting for a few hours a day to your clients.

• Private Web Forum – this will give you and your clients the sense of community and create a compelling urge to interact with you and others almost daily.

• Online Presentations – this will give you the ability to convert prospects into clients wherever you are, even while you sleep.

• Audio & Video Email Postcards – you need to have a unique invitation, to compete with hundreds of other emails for your clients and prospects attention.

So as you can if you were to add these features to your coaching program you are very likely to enhance and set your program apart from all the others.

If you’re ready to go to learn more about how to Write Your Own Book and start a Highly Profitable Coaching Practice than go to; http://www.adaptonadime.com for your FREE “Fast Start Guide”

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

“Market Your Business With A Book”

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449

101 Questions Book Writing Template

Let me share with you the easiest and one of the fastest ways to write a book for an experienced professional.

Test, Track and Measure Your Online Book Marketing

Book sales tend to dominate the mind of many new authors. However authors rarely know more about how to improve their online marketing success with anything other than trying something else until it works.

Well here’s some a super sweet and simple system that you can use to actually test, track and measure your book marketing efforts.

Begin by learning and understanding the value of knowing some important key performance indicators (k.p.i.).

Ask yourself; how many visitors to your web page click where you want them to click?

This is known as your click through rate, it shows the percentage of web page visitors who "click-through" from your sales letter to your sales page. While you can’t control this action with any magic or voodoo, new authors can test,

track and measure their online book marketing results.

So what’s your click through rate?

Clicks on link "A" (÷) by the number of Visitors going to specific page with Link "A" on it (x) 100 = Your Click-through Rate.

Let’s say your web site gets 1,000 visitors a month to your sales letter, and 25 clicks on the link to your order page, which means your sales letter has a click-through rate of

25 ÷ 1,000 x 100 = 2.50%

You’re Click-through Rate would be 2.50%

This is a (k.p.i.) key performance indicator you should be tracking, next we’ll discuss how to test your process as well.

Now let’s add to that (k.p.i.) key performance indicator the ability to test two types of sales pages. This is called split testing also known as A/B testing and is easy to do, here’s how split or A/B testing is done.

New authors should create two different book marketing sales pages; you can change them a lot or just change a few words or a picture or two. At this stage you have complete control, next go to; Google Website Optimizer www.google.com/websiteoptimizer to set up an experiment.

Once there set up a Google account if you don’t already have one, then click on the create an experiment button. Follow the instructions to set up an experiment, luckily all you will need is the web page address of the two pages you want to test and that’s about it. Now a successful test usually needs about 100 click-trough’s with 3 page variations to be able to draw significant results.

Now this is really pretty easy to set up just about anyone can perform this experiment. So not only can you test your click-through rate but you can test several variations of a sales page. You can track the time spent on your sales page, the referrer the general location and even the web browser they use. Over time this info can prove itself invaluable when trying to test, track and historically measure your online book marketing performance.

If you’re ready to go to learn more about how to Test, Track and Measure your Online Book Sales please feel free to contact me for a Private Consultation Call where we can create an Action Plan Customized for your Book. Just go to; www.adaptonadime.com/survey.

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

"Market Your Business With A Book"

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449

Brand Yourself And Your Message – Using Metaphors

Start by understanding what a brand is why it should matter to you. Well a brand is simply an image that identity’s you, for example consider Dave Thomas’s, Wendy’s Restaurant there is only one Wendy’s and it cannot be mistaken for any other restaurant, as a matter of fact they spent millions building that identity.

So does that mean that you need to spend millions over a decade or two to create a global image that ties in your message? Not even close, it doesn’t take that level of effort for most consultants to create a lasting and unique identity. Here’s how you can do it with little more than a few hours of your time and little cost.

Begin by;

• Find a Niche – that’s pretty easy just find a subject that you enjoy writing and speaking about and one that has a large amount of organizations with lots or members. That way you have plenty of prospects and room to grow, while doing something you enjoy.

• Study Your Competitions Offerings – just print out a list of what they offer and then next to that create a list of what’s missing.

• Metaphors – if you notice a gap in these organizations ability to enroll members you could create a message that focuses on helping your clients find and enroll members. For example you could name your business and a speech – the Fantastic Flying Fitness En-rollers and marry that name to the image of a circus. By doing that you can borrow images of the ring announcer and lions and tigers and bears, or for this example yoga, weight training, and weight loss as your center stage attractions.

• Create Content – write a book, publish articles, record pod-casts and videos that carry your brand throughout your industry. Name your content using the circus metaphors and by doing this you are spreading your message and image throughout the world and laying claim to it.

These steps alone should help you differentiate yourself your business and your message enough that your brand will stand out amongst all your other competition. What’s even more valuable is the uniqueness that your message offers, think about it, who doesn’t like it when the circus comes to town.

If you’re ready to go to learn more about how to Write a Book and Scale it into a $4,000 – $10,000 Teaching, Training, Coaching, and Consulting program than go to; http://www.adaptonadime.com for your FREE "Fast Start Guide"

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

"Market Your Business With A Book"

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449

Exactly How to Get The Attention Of Major Media Outlets For Your Book

One of the most important tasks for any marketing plan is to get as much radio, print and TV advertising as possible. The benefit to using these forms of mass media is to be able to tap into their network.

A mass media network is already built in at newspapers, radio stations and TV networks. There often decades old, have a trusting and influential leadership and they have a hungry and generally educated following. But it can cost $200 a month for a small 2” X 2” add in a newspaper, $500 – $1000 a month for a bill board and $10,000 or more for a small TV ad that plays in prime time. So how can a business owner get the attention of the decision makers within these media organizations without spending hundreds or thousands?

Easy, if you follow these very specific pointers;

- Begin by understanding that every media outlet needs to educate and entertain their audience this takes time and money. They need people like you to help them fill slots in their calendar.

- Next begin doing a little research – you need to know if the media organizations have a history of interviewing small business experts and then find out if they have interviewed people in your niche.

- Next find out if they have any upcoming events that you feel your expertise and book would be a perfect match with.

- Discover which announcer or editor you could meet with to discuss your book.

- Gather their contact information.

- Make contact.

Now here’s what you could say;

‘Hello Mrs. Editor or Broadcast Announcer, I noticed that you specialize in helping your listeners save money. I really liked the piece you did on used car dealerships and how to save money and not get cheated. I also noticed that you offer a weekly article on saving on expenses about once a month, as a matter of fact I wrote a book that shows people how to save money when working with contractors – like carpenters, roofers and plumbers. After writing it I obviously wanted to get the word out about it and naturally I thought of you first.’

This strategy really works and can get you FREE Radio, TV, Print and Online Advertising for their clients. Moreover it can save you thousands in Advertising costs and yield tens of thousands in new business and book sales.

- If you knew that you could get on a National Radio station would you call the station and ask?

- What if I said I could do it for you, would you let me show you that this works?

If you’re interested in having me show you this works email me so we can get started ASAP!

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

"Market Your Business With A Book"

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449

Formula To Creating a Wildly Successful Webinar

For new consultants complexity is an issue, there may be so many points and issues that it can create confusion for the buyer. That’s not the best way to start off a business relationship. That’s not to mention time, which has its own little habit of getting in the way. So how can we leverage both?

Easy create a web based seminar that’s a seminar or presentation on the internet. What this does is give you the consultant the flexibility to address complex issues one point at a time. By creating a series of web workshops, your prospect can attend at their convenience. Moreover the webinar lends itself to being repurposed over and over again, by converting it into a PDF file, a Video and even a Brochure saving time as well.

So let’s go ahead and create one.

Begin by using Microsoft Power Point if you own it if not you can use Open Offices Presentation Software.

• Create 25 main points that you want to cover.
• Than create 4 sub points for each main point

Now once you have those above, all you need to do is write down these 6 questions;

1. What are we going to cover?
2. Why haven’t you done this already?
3. Who can do this?
4. When would be a good time to start?
5. Where are we going meet?
6. How will I know it’s worked?

No matter what else you have to say during your webinar these 6 questions need to be answered, if you want to convert the viewers into clients. These questions speak directly to your client, and the 25 main points with their 4 sub points should clearly answer those questions.

Next read the presentation aloud and record it in your power-point presentation. Save it, than open windows movie maker and convert it into an avi. video. Next you should covert the power point presentation into a PDF file and the audio into an MP3 recording. Post the video on your blog or web page and then begin inviting your prospects to come, sign up and join you for a webinar. As a takeaway from the event you can give your prospects the PDF file of the event and an audio recording they can download to listen to at their convenience.

Do you have a Webinar if so I would be interested in seeing it and discussing how to went about crating it?

If you’re ready to learn more about how to Write your own Book and Scale it into a $4,000+ Teaching, Training, Coaching or Consulting Program than go to; http://www.adaptonadime.com for your FREE "Fast Start Guide.

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

"Market Your Business With A Book"

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449

6 Ways to Use Your Book for Online Marketing

When it comes to online marketing there isn’t a better product to profit from than a book. What’s ironic is that many marketers struggle with creating a business model that offers a product funnel and a prospect qualifying system at the same time.

The first step is to write a book, a simple book model could be what I call the ‘101 Book Writing Template’. To write this type of book just pick 101 common questions that every client or customer asks you and answer them. That should create a 200+ page book in no time.

1. Now the best ways to utilize this book once it’s done give the first 5 answers to questions away on your squeeze page. That could be a free 10 page e-book. If you use the 101 Template you could easily give some very valuable information in your e-book.

2. Next you could sell the whole book; with this option you can begin your product and qualifying funnel. Next you could offer an E-Course which will deliver 5 answers to questions each week to those who register for the course.

3. Next you could chop the book up and use each question, as articles which you could post online to drive traffic to your website.

4. Next you could use your questions to post on your blog, or website to give even more content to those who visit your site.

5. Next you could record yourself or someone else reading the questions and answers as an interview and sell the audio recordings as a digital download. You may even want to create physical audio CD’s which you could sell online and have delivered to your customer’s home.

6. If that’s not enough you could even create a monthly teleseminar program and if you record these calls you could offer them as a home study course this could be your high-priced product.

So as you can see if you were to use the 101 book writing template as a starting point. You could easily create some valuable products and services with ease.

If you’re ready to go to learn more about how to write your own book and start a Highly Profitable Coaching Practice than go to; www.adaptonadime.com for your FREE “Fast Start Guide”

Going From a Career Professional to a Consultant Professional

There may come a time when the thought of becoming a Coach or Consultant comes across your mind casually or by force such as after experiencing a company closure. If you’re like most people you have probably thought about it saying “I could do that” or “I can do better than that goofy Consultant”. 

Its times like this that our worst enemy creeps in and stuffs our potential back into the bottle it’s escaped from with thoughts like “You wouldn’t even know where to start” or “There’s already thousands of people who are better than you who do this, they don’t need another one” or the worst one “No one will hire you”.

These thoughts and more are what often hold’s very experienced and talented Professionals from striking out on their own. Maybe even you; ask yourself, “Have you ever trained anyone?” “Did you enjoy doing it?” Well than you can indeed become a very High Priced Consultant. There is nothing holding you back from making more income and having more freedom except yourself.

Here’s why I believe this, find what you could deliver that’s different than what’s already being delivered. Ask yourself; “Could you do it better?” “What are they missing?” “What are the 10 best people in the world doing and what are they missing?” These questions are what you should ask yourself; these and more are exactly how you will find the value you could offer to clients who have problems and desperately need them solved. It’s also a great exercise that you should do to help you differentiate yourself form the rest of the world. It’s worth it for no other reason than the fact that companies are willing to pay you a very High Wage to help them solve their problems.

What’s niche would you focus your Consulting Practice on – Business, Life, Spiritual?

Let me know I would love to go visit your web page and see what you have going on!

If you’re ready to go to learn more about how to Write a Book and Scale it into a $4,000 – $10,000 Teaching, Training, Coaching, and Consulting Program than go to; http://www.adaptonadime.com for your FREE “Fast Start Guide”

Until next time keep Adapting.

Paul Godines

Adapt on a Dime Consulting

“Market Your Business With A Book”

Web: www.adaptonadime.com

Email: paul@adaptonadime.com

Cell: 219-363-1449